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IT Marketing needs to be unique to be effective. Sell your experience and your unique background to be successful at IT marketing.

IT Marketing: Sell Your Expertise

IT Marketing: Sell Your ExpertiseHow do you differentiate yourself from others in your local marketplace? One of the best ways is by focusing on your unique expertise in your IT marketing. Your clients are really buying you, not a box or a server or a software license. In this article, you'll learn how to differentiate yourself. Don't Become a CommodityCommodities are cheap and everyone is out price shopping. To avoid this kind of mentality, you must sell You Incorporated. Focus on selling your expertise and the special problem-solving value that you bring to the table.Don't Be Hidden in Your IT Marketing MaterialsMake sure your website lists you as the owner. Don't try to hide the size of your company and try to make it look big by keeping it anonymous. The best thing you can do in IT marketing is focus on selling your background (and the background of any of your business partners and staff). You should also tell people your unique beliefs and philosophies about how you can help small businesses. Be UniqueOne of the biggest questions I get is What have you found to be the best, most cost-effective way to get great leads, both in your own business and with some of the consultants that you work with across the country and around the globe?The biggest problem that I see is that everyone is going after the same leads with the same worn-out pitch from five years ago. The problem with this is nothing is unique in the message. Nothing is unique in the pitch.Do Your "IT Marketing" Materials Look Like Everyone Else's? If you think you're immune to it, here's the simple test. Get out your business card. Take a look at your home page. Gather up a couple of business cards and home pages from competitors in your local area and see what you are saying that's different. My guess is that everyone is saying, We sell PC hardware and software, LANs and service. This is true this is what you do. But how do you expect new clients to pick you out over the pack? Ask yourself; do you want to compete against a dozen potential competitors or a few hundred potential competitors? Do you want to be banging your head against the wall every day trying to compete against everyone that's saying the exact same thing? Or do you want to compete against just a handful of savvy VARs in your area? Copyright Notice:Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

IT Marketing: The Multi-Pronged Marketing Approach

IT Marketing: The Multi-Pronged Marketing Approach

Approach your IT marketing and advertising with a multi-pronged approach. Think about your retirement account or your investment portfolio. Would you really want to put all of your money into one stock? You probably wouldn't have wanted it to be Anderson or Enron! As you'll learn in this article, you don't want to put all of your marketing eggs in one basket. IT Marketing: Don't Be Seduced by a Sales PitchPeople get seduced by a sales pitch from a friendly advertising person, whether it's for direct mail, or the Yellow Pages, or some other type of advertising vehicle. They don't have an idea of what they want to do marketing-wise over the next six to 12 months. They don't really have a marketing budget or a marketing plan, and then they end up becoming overly dependent or overly weighted in that particular advertising vehicle.Come up with your marketing portfolio. That might include a mixture of networking and getting active in a couple of organizations in your area. Don't forget to hold your own seminars-not just go to others'. You can demonstrating your credibility by getting a room of prospects together and talking about a topic that you feel passionately about, that you have knowledge about and that just happens to be about something your company specializes in. This is very effective for "IT marketing" . Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Why You Should Use A Display Stand To Promote Your Products

Why You Should Use A Display Stand To Promote Your Products

Every company needs to promote its products and services in order to create awareness and make sales. No matter what type of product your business makes or what service you provide, you need to get out in the marketplace and reach your target audience.However you choose to do this, one of the most important promotional tools you can use is a display unit. From a simple carousel stand to a bespoke shelving system, display stands allow you to show your product in its best light, or to provide people with easy access to leaflets and other promotional material. Whether youre in retail, manufacturing or the hospitality industry, theres a display stand that can help you to promote your business.1. Leaflet and information standsTheres no limit to the number of uses for leaflet and information "display stands" . From tailor-made units at international exhibitions to the Whats on boxes in your local leisure centre, leaflet display stands are the ideal way to showcase a range of product or service leaflets, and to make it easy for delegates or members of the public to pick up the information that interests them.2. Shelving and cabinetsPerhaps you want to use your reception or waiting area to display your products, or you are holding a road show and need to have your products on show for potential customers and investors to see. Cleverly-designed shelving and cabinet units allow you to showcase your products whilst keeping them safe. Get shelving designed to your own specification, so that it fits into a particular space, or is easy to take apart for transportation. Good shelving or clear cabinetry is an excellent way to let customers see your products from all angles.3. Retail product displaysBirthday cards, magazine racks, newspaper bins and wrapping paper all need effective means of display in order to attract customer attention. Using both floor-standing and wall mounting display units, you can make the most of the space in your store or retail area whilst ensuring that customers have total access to your products. Whatever you are selling, a good display arrangement is crucial to attracting customers to your store and convincing them to buy.4. Advertisement displaysWhether you are conducting a wide advertising campaign or just using the wall space inside your business to promote health and safety or teamwork principles, you need to consider the best way to display your information. From public transport campaigns down to your local business event, there is a display system that will work for you. Free standing or wall mounted, advertising posters or displays make the most impact when they are housed in a well-designed and well-made display stand.

iSupport

iSupport

iSupport:Welcome to www.iSupport.co.za , the community of charity organisations and those that support them. This is where you have the opportunity to make a difference in the lives of others.What are iSupporters?An iSupporter is anyone with a passion for taking care of and helping others. This can be in the form of donating funds to various charity organizations or perhaps running a fund raising campaign. If you want to get involved, then this is the perfect place.What Does our Website Offer?We have a community of charity organizations that need your care and dedication. Whether you want to plan a fundraiser or donate fund directly, we are here to help. Providing you with a database of worthwhile charities, you can be assured that you are helping others. If you want to get involved and raise fund for your special charity, you now have the platform with which to do it. iSupport provides the advertising means and allows anyone with determination and love to plan and run their own campaign to fund raise for the charity of their choice. You simply sign up for free and start organizing. So, start helping others and join now! Its free, easy and most of all raises much needed funds.Go to www.isupport.co.za to become an iSupporter today!CharityThe definition of the word charity is the relief or provision of help to the needy or less fortunate. When you run a charity to provide this help, you are doing it out of love and compassion. You rely on volunteers, support and donations to make a difference in the lives of those that are needy, and at times it can seem discouraging. Now you dont have to worry any longer - you will find that support here!We have dozens of charities that need your donations please visit www.isupport.co.za and donate to South Africa today.Every charitable act is a stepping stone towards heaven Henry Ward BeecheriSupport is an online charity website that needs your help!

Bump & Upselling in Marketing

This is probably one of the most easiest, quickest and most profitable techniques that business people have at their disposal yet it is rarely used.Let me explain what upselling is. Upselling is basically offering the customer more at the point of saleLet me give you some simple examples of upselling in the real world.Say you run a small website design company and you have a person on the phone ready to order a simple 3 page website which cost 200. While youre talking to the person you could offer them an extra website page plus 5 extra email addresses for an additional price of 50. The normal price for this package is 300. You tell them you are offering this because you wish to thank them for using your company and this offer is only available right now.Lets do some figures nowBefore you used your upselling you had 100 people purchase your 3 page site at 200.100 x 200 = 20,000 = 5,000 Profit (25%)Total profit = 5,000Now because the upselling offer only costs an extra 10 to set-up you make the remaining 40 in pure profit!Lets say 30% take your upselling offer70 x 200 = 14,000 = 3,500 Profit (25%)30 x 250 = 7,500 = 2,700 Profit (36%)Total profit = 6,200So with a simple upselling offer you could add an extra 1,200 profit for every 100 clients you sell to! Thats an increase of 24% which was virtual effortless!Things to remember Always tell the consumer why you are offering this special price and clearly & passionately explain the benefits for taking this offer. Tell the consumer that this is a limit offer only available right now! This will create a sense of urgency in the consumers mind.Gordon McNevinYourMarketing.co.uk

Researching or Ready to Buy: 7 Ways the Buying Cycle Impacts AdWords Advertisers

As any salesman will tell you, buyers typically move through stages of a predictable cycle when they make a purchase.That cycle starts with an initial enquiry and ends with the placement of an order.In marketing terminology, those stages are described as the research and engagement stage, the consideration and comparison stage, and finally the purchase stage.The buying cycle has several important implications for anyone conducting pay per click (PPC) search marketing campaigns:1. Campaign ObjectivesYour campaign objective will influence which stage of the cycle you need to target. A manufacturer who distributes nationally via resellers should be interested in reaching consumers early in the "buying cycle" . The same goes for a B2B marketer seeking to influence business buyers reseaching all the available options. A retailer on the other hand will usually prefer to connect with consumers later, when they are ready to buy.2. Keyword Research and SelectionIn the context of online search, the buying cycle manifests itself as the keywords people use.Those at the beginning of the cycle tend to use a small number of general keywords and phrases, which are typically only 1 to 3 words in length and desrcibe the niche in generic terms. These often form the bulk of the most popular searches in any given niche through sheer volume and attrition. That's because there will always be more people populating the mouth of the sales funnel than there are make it all the way to the end of the cycle.An offline analogy would be the average retail clothing store. There may be 10 or 20 people enter a store for every 1 that buys.And therein lies one of the great ironies of keyword buys . . . advertisers bid up the cost of these general words and phrases because they're easily discovered and individually represent the most volume, but they usually don't convert so well.Search users later in the cycle tend to use more specific terms and phrases. That means the query might include a brand name, a model, even an SKU product number.These are the keywords that constitute the bulk of the now legendary 'long tail' of marketing (and search). These terms often cost less and convert better. However they cost less for a reason . . . they take time and effort to find and aggregate in sufficient numbers to make the volume worthwhile.3. Campaign StructureYou should separate early and late cycle keywords in your Ad Groups for Quality Score optimization and reporting reasons. Depending on the size of your campaign (read number of keywords), it may even make sense to have completely separate campaigns.4. Ad CopySearch marketers should be deliberate in targeting different stages of the buying cycle with PPC ad copy. Ads that offer a free report, a review, or specifications will attract people who are in the early stages of the buying cycle, looking for information. Ad copy that mentions price, free shipping, or a special offer will attract those further along in the cycle.5. Landing PagesYour keywords, ad copy and landing pages should all reflect the same consistent message . . . and that message must be in sync not only with the subject of the query but also with the users current position in the buying cycle.A user in the research stage of the cycle should land on an information page, while someone who specifies a product model as the keyword should be delivered to a page where they can actually buy that product.So don't just send them to your home page.A 2004 report from Atlas OnePoint found the average conversion rate for lead generation sites that used the home page as a PPC destination was just 6.3%.The same Atlas study found that landing pages that match the theme of the keyword have a 9.3% conversion rate, and pages that match the keyword specifically have an 11.8% conversion rate.That's 47% and 87% more conversions, respectively!6. Bid StrategyDepending on your campaign objective, you may decide to use 'stage of cycle' as a reference point in developing a bidding strategy. For example, a retailer may decide to bid lower on less targeted, early cycle keywords and higher on more targeted, later cycle keywords.7. Performance AnalysisYou'll often see advice from commentators that you should analyse your PPC results down to the keyword level. "Keep the keywords that convert and ditch those that don't. You'll save yourself a fortune" goes the mantra.And theres no doubt about it . . . there's always savings to be made by deleting keywords that never convert, especially very general and irrelevant ones.But the buying cycle provides at least three reasons why you might not want be too literal in your interpretation of that advice:- First, analysis at the keyword level won't be appropriate for some business models.For example, B2B vendors selling high value products with a long sales cycle often only have a few conversions during the average month, so analysis at the keyword level would be overkill. Analysis at the AdGroup and campaign levels is usually more meaningful in those cases.- Until recently, the lack of click trail reporting meant that many valuable 'assist' keywords - those keywords which introduce users to your brand but dont get any credit for subsequent conversions - were deleted unnecessarily.A 2006 SearchIgnite survey found that 37% of purchase transactions were completed with at least one 'assist' click . . . and these multi-click conversions accounted for two-thirds of all clicks measured in the study.One of the strengths of Yahoo's new pay-per-click system is that it can correlate and report this type of data. Sadly, this is not yet a feature of Google AdWords.- Early cycle 'assist' keywords may also play a significant role in the well documented web-to-store conversion trend. Consumers evidently often prefer to research products online, then go offline to complete any subsequent purchase at a local store.A 2005 benchmark survey The Dieringer Research Group estimated that 83 million people a year do that in the U.S. alone.So there you have it . . . seven ways the buying cycle impacts Google AdWords marketers.Happy advertising!

Summary

IT Marketing needs to be unique to be effective. Sell your experience and your unique background to be successful at IT marketing.